The Checkmate fallacy…

“Avoid the crowd. Do your own thinking independently. Be the chess player, not the chess piece.” – Ralph Charell

“Dad, can you come and play Chess with me?”

I actually enjoy playing Chess, but I’m not very good at it.

In fact, I’d say that I pretty much suck at it.

However, when you’re playing an 8 and 10 year old, you become the next coming of Bobby Fisher.

(They’ll be whuppin’ me soon enough…)

I’ve talked with a number of players that are very good at competitive chess, and a surprising theme emerged.

Especially when they first began winning against better players.​​
They had to be very consistent in their first few moves, in what’s called the opening. 

It builds a consistent pattern end helps reduce the true number of “strategies” used.  Simply, it gives them the best opportunity to win the match.

Does this relate to increasing leads (and sales) for your program?

You betcha’.  Because these 3 steps are ‘the opening’ for every biz:   

  1. Build an audience. (Folks who have the potential to become customers)
  • A compelling way to get them to gladly raise their hand.  (sign-up for the intro]
  • And, a consistent way to convert them to customers.  (make the sale)

Brick and mortar, online, service, expertise, martial arts school, advertising…it makes no difference.

This is the opening that every successful program must follow.

SO, which step is the least understood and most often neglected?

[humming that god-awful Jeopardy music…]

Did you say, “What is audience building”?

If so, you’ve come to the exact same conclusion as every Chess Grandmaster in history. 

That’s the checkmate fallacy.

It’s the “if you build it they will come” belief (and it’s an easy trap to fall into).

The belief that you can get to checkmate (more sales), without a consistent opening (building your audience).

The beauty about both chess and building your biz is that the more you work the opening, the easier it gets…

Right now, I’m looking for a couple of folks who want to work that opening. 

It’s a done-for-you campaign to get people to raise their hands for your program.  

But, I can only take a couple of clients at a time…

Brandon “3 moves to checkmate” Pugsley

Click To Share!