The case against goals

I hate the term goals (even if they come from a place of good intentions).

When I was running a much larger company, I’d set goals every year.

We’d lay out what we accomplished last year, and then lay out new goals for the upcoming year.

Obviously, I wanted to set a good example for my team, so I’d work with every person and we’d write down specific goals for them too.

All this is very intuitive, as we wanted to be able to give everyone raises.  Didn’t want to get into a cash flow crunch.  And, of course, wanted to grow the business.

Sound familiar?

There’s a natural cycle to business…to growth.  And no matter how good you did, the new goal was always bigger.

One year we brought in over 353 million in new business.

The next year…yep.  It was bigger.

You spend so much time building your foundation, your offer, and cultivating a customer list so that they know, like, and trust you.  So, that when the time’s ready, you’re the best choice and actually generate sales.  

The problem is…it’s not an outcome you actually control.

Sometimes, offers take time to mature, or the market shifts, your competition gets smarter…or any other number of factors.

And if I missed a goal…I’d feel like crap.  I never really bought into the shoot for the star’s and you’ll hit the moon propaganda.  Too much cotton candy for me…

People lost their jobs, careers, family, and even had health issues because of the never ending pressure.

So, I changed how I execute, and my business (and my clients) have been exploding ever since.

The only things that I measure are tasks I can control, rather than the results they generate. 

Of course, I review and refine for improvement, but that’s a different rabbit hole. J

That breakthrough literally changed my life, and has led me to build a system that’s repeatable, scalable, and I’ve now applied in more than two dozen industries. 

Funny how the right steps you take, will get you the results that most people call “goals”.

So, start small and write down the tasks you take to make a sale, and you’ll start down a rabbit hole that will build something incredible.

No exaggeration!

Brandon “the process is the goal” Pugsley

PLUS:  When you’re ready…here are a couple of ways I can help:

1. Email Case Study

If you have an email list of 400 or more, you may be surprised on what’s already available.  If your list is bigger…the opportunity is significant.  As a case study, I’ll work with you one-on-one and we’ll setup a few emails to send to your list and document the results.  Just put “Email case study” in the subject line, and I’ll send you the details.

2. Results First

If you’re already making some sales with a funnel, and are looking to add an additional revenue stream to your business (I target adding 30-50K a month).  Just reply and put “New Revenue” in the subject line. 

3. Mastermind with me One-on-One

If you’d like to work directly with me to work up a detailed “evil mastermind” scheme so you can apply leverage and scale…just reply and put “mastermind” in the subject line…tell me a little about your business, what you’d like to work on, and I’ll get you all the details.

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