If you have been in business longer than about 24 hours, you know that getting people to your website and actually having them become a customer is not about publishing a few articles and watching the cash roll in. There are a number of problems and issues that are setup to distract people and keep a […]
Are you chasing the latest growth fad? Hoping that the newest social media network is going to provide the “green field” that will allow you to expand your business, but really not knowing how to exploit that channel to market? With all the talk about strategy and tactics, the business industry has created an entire […]
When working on small business marketing approach…I feel your pain. We have closed another month… Our strategy is set, we are working on near term tasks and objectives. The plan is being implemented, our assumptions have been documented, our key metrics have been defined, and we are collecting information. Some of the questions I’m beginning […]
Recently, I was talking with a business leader about his priorities as he was beginning to execute his strategic plan. He had laid in a great vision, the staff had been engaged in the process, there was a pretty good list of projects to accomplish, and they were ready to move forward. Then, the staff […]