Would you like your small business be able to market your company like Apple? Or, would you like to get the results that Apple achieves when you launch your product or service? Recently, Apple just held another product launch event that dominated media coverage both online and in traditional news media. They held a sold-out […]
Have you noticed that most of your successes in converting prospects to clients happen in person? That you have challenges getting clients from your online footprint (aka, your digital infrastructure), even if you’re getting consistent traffic to your website? You’re not alone, and it’s not your fault. Our world is changing, if it hasn’t changed […]
Over the last decade plus I’ve been fortunate enough to have run hundreds of marketing and sales campaigns, and generated a lot of sales (many, many millions) for companies large and small. This only matters in the sense that EVERY campaign is different, and must be customized for the business, the offering, and the audience […]
If you have been in business longer than about 24 hours, you know that getting people to your website and actually having them become a customer is not about publishing a few articles and watching the cash roll in. There are a number of problems and issues that are setup to distract people and keep a […]
As a local business, social media is not a popularity contest. Who’s got time for games when you have a business to grow? And you know that social media is a critical source of traffic to websites. Follow the behavior. Just an example, but the average American spends more than 20 minutes a day on Facebook. Wouldn’t you like […]