A smuggler, a tax collector, and a printer walk into a bar…

Who would have guessed that those people would go on to become some of the most important people our history. 

A label.

It can be very powerful…and very limiting.

Look at just a couple of our founding fathers:

  • John Hancock’s business was built from illegal smuggling. 
  • Sam Adams was an incompetent tax collector.
  • Benjamin Franklin was an indentured servant to his brother-in-law, a printer, before he fled to Philadelphia. 

These are accurate, but not defining labels.

Let’s look at something a little closer to home.

How do you label yourself?

What about your business?

I always ask this question, “what do you do for a living”?

The answer back is usually a “what”.

I’m a martial arts instructor.

I’m a lawyer.

I’m a marketer.

Accurate…but incomplete.

Really, you just labeled yourself.  Or…put another way;  you’ve just limited yourself.

Because people mentally crave a nice, neat category that they can drop you into.

They don’t want to give it any more thought, since they now know what you do…

And all the limits, beliefs, positives and negatives are already preset in their mind.

These are dangerous definitions that create nearly unbreakable limits.

Today is Independence Day.

A historical day we celebrate breaking free.

As you spend time with your family, friends, and kids.

Slow down, take a breath, and spend a couple of minutes to reflect on what you actually do:

“I partner with parents to build lifelong habits that help children succeed”.

“I help people protect their hard work from pirates”.

“I help people turn leads into sales”.

The next question is always….how!

Now you’re off at a gallop.

Alright, time to make like Paul Revere and mount up.

If you have a service and a list of prospects, I have a time sensitive offer for you:    

It’s a done-for-you email campaign to get people to raise their hands. 

But, I’m limited to a couple of clients at a time…

Brandon “Declare the label dead” Pugsley

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