“Just ship it!” – Russ Henneberry
Content is often looked at as a massive undertaking.
Is like the Troll under the bridge…making scary noises, might even look big and bad, but you still have to get over that bridge.
But…do you REALLY have to?
Social is incredibly powerful, and that power cuts both ways.
It can become a consumption engine…or a production engine.
Our natural tendency is to produce content and deliver that to our tribe. For our clients and customers.
This is ‘down and in’ production.
In order to expand your influence, attract your audience, and grow…you have have focus that is ‘up and out’.
So, I called up Russ Henneberry (one of the key folks that grew Digital Marketer, and salesforce.com) to talk about content creation…
I wanted to deliver you the kind of material that you could act on, and he graciously agreed to spend some time letting me pull out a simple process that you can execute today.
Here’s just a few things we covered…
-How to get started fast (event if you don’t have a team to do it for you).
-The way he pivoted from Digital Marketer to his current business…and how he even “freaked out a little” about producing content for his new venture.
-1 Action you can take today (in less than 5 minutes) to start building your audience and ship content that allows you to make smart decisions.
There’s so much more I could go into, because this interview was a lot of fun.
He really delivered a simple process to help you pivot, and take action.
Because…People are awesome!
PLUS: Whenever you’re ready… here are 3 ways I can help you for YOUR business:
1. Be a guest on “Precise Pivot.”
My favorite thing to do talk with people that are making things happen. The lessons there help everyone…in all kinds of situations. Let me know what you’re up to! Click here
3. Join the Precise Pivot Group
I’ve put together a free group where people are getting together, hearing from some of the brightest names in business, and taking action to recover faster and dramatically expand their business. https://precisepivot.com
4. Work with me One-on-One
If you’d like to work directly with me to build some leverage into your business…check out this short video: https://go.beyondmastermind.com/leverage