Got a little ditty of a question from one of my clients:
“What do you think about the email auto-responder templates that can be bought and used for follow-up?”
This is one of the perks of being a subscriber to The Daily Lead letter, you get email access to me and I’ll answer your questions. (Assuming I feel qualified to answer J)
To get back to the aforementioned ditty:
My answer is a resounding…Meh.
To me, this is all about the results.
Templates allow you to execute and get something done fast.
Which is a positive.
But, if your prospect (or customer) encounters anyone else with a similar template, you’re whole system is going to come across as somewhat…“Kardashian”.
Maybe, perhaps…a little fake.
Well, that’s the bad news.
The goal of a daily message is to build a relationship with your tribe. To connect personally so they seek you out.
…and to keep it simple.
No, you don’t need to be a professional copywriter.
No, you don’t need to be famous.
No, you don’t need to be the second coming of Albert Einstein.
Think of it this way:
You and your buddy are walking through the woods. This thicket in front of you starts rustling, and making a bunch of noise. Out comes this crazy looking Sasquatch looking beast. Seven feet tall, long hair…crazy bloodshot eyes, and you and your soon to be ‘”ex-friend” are definitely on the menu!
Now, you don’t have to a rocket scientist here, but you better be able outrun your “friend”.
So, use those templates for speed and see if they work.
But learn to create your own daily message.
Well, at least if you’re looking to outrun the crowd (even if you’re not being chased by Sasquatch).
Brandon “feeling motivated” Pugsley