“I’m overthinking this…”

…can we jump on a call”.

I got this text a few weeks ago from a good friend…and yes he’s a client too.

He had just spent a couple of weeks promoting his most recent product.

(Which is killer, but not the point!)

Like most of our conversations, we immediately dove into getting results for his client.


It wasn’t about increasing sales, getting more leads, or the ninja tricks of the funnel.

It was simply about making sure his product delivered for his clients.

So, we started unpacking his product delivery, and the customer journey.  We walked through the promises he made on his sales page, and talked about where the client was.

And, what was the #1 problem that this program was set to solve.

His issue, and one that I see frequently, is in how to overdeliver.

Piling on hours-and-hours of teaching and content is great, but the end state for many is overwhelm.

It’s fantastic to go deep, but if you do…are you introducing complexity that will leave your client confused?

Keep it simple:  take them where they are, and teach them how to solve their current problem. 

Ultimately, you need to make sure they get success from that product.  That’s when they’ll actually looking to you for the next opportunity.

The benefit for you…it’s how you move one of the 3-critical apexes for your business…LTV.

All because you simply focused on getting them results, rather than on the next sale.

And, simplified THEIR process.

Funny little world we live in isn’t it…

Brandon “Their journey matters” Pugsley

PLUS:  When you’re ready…here are a couple of ways I can help you increase sales for YOUR business:

1. Revenue Reset

If you’ve been in business for a few years, then you’re likely losing 25% to 2X (or more) of your revenue just through good intentions.   If you’d like to find these areas in your business where you’re losing revenue, then click the link and put “reset” in the subject line.   – Reset

2. Need an Email Campaign

If you need an email campaign written for a webinar, an email funnel, or simply to sell your product or service…click the link and put “Email” in the subject line.   – Email

3. Work with me One-on-One

If you’d like to work directly with me to work on an “evil mastermind” scheme for your business…just reply and put “One-on-One” in the subject line…tell me a little about your business and what you’d like to work on together, and I’ll get you all the details. – One-on-one

Click To Share!