“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook
What do you do when you get a negative review?
What it you got 10 negative reviews?
What if all your positive reviews “disappeared” overnight?
Well it’s not a ghost story…
“Good meal? Leave us a 1-star review on Yelp”
One bay area restaurant, Botto Bistro, begin using trolls to make even more profit.
After noticing his “5-star” reviews all automagically disappeared, he took his reputation back from the trolls.
“Give us a one star review on Yelp and get 25% off any pizza! Hate us on Yelp.” Written big-n-bold on his sign right out front. He even bumped it up to 50% later on.
A few days after he started this, he had more business in one day than he typically has in a month…
But…surely I must have broken out my tin foil hat.
Yelp couldn’t internally manipulate rates just to push advertising?
Sorry, oh naive one. But don’t take my word for it.
No other than the U.S. Circuit Court of Appeals ruled that Yelp has the right to manipulate reviews. And that its advertising tactics are a form of “hard bargaining” rather than something more nefarious…
I’m sure the Al Capone would gleefully agree.
So what to do?
Well, you can pay the “protection fee”.
Learn to use trolls and other negative reviews to actually make more sales.
Testimonials, trolls, and social proof are wonderful things.
You can profit from all of them, or you set yourself up to become the bully victim…
But profit happens when you do it correctly.
Alright, if you don’t want your reputation eaten by the troll under the bridge.
Head on over to the link below, and I’ll design and write you a complete email campaign.
But due to bandwidth issues, this is limited and time’s pretty much up.
Brandon “Don’t pay the troll” Pugsley