Fighting fires ensures that everything burns

“I can’t get to your website”

I got that in messenger on Saturday.

My web hosting company decided to shut down, and move onto other projects.

Ok, no problem.

They even connected me to another provider, and negotiated some non-public rates.


Then I get this message, “hey Brandon I can’t get to the training.”

So, I go and check…

Sure enough, the SSL had expired and the big Google was having none of it.

A couple of emails later, and I’m now in the process of migrating my website. 

By Monday it was done and everything is up and operational again.

But it sucked hours out of my brain…and got me thinking.

How much time do I spend every week on tasks that aren’t related to actually building or scaling my business?

Actually building a business is mechanically pretty simple.

  1. Build your audience
  2. Communicate with them so they want to go further with you
  3. Deliver on your promise

But all the little tasks that make up those 3 tasks take a lot of time.

It’s crazy how much that work is, especially if you’re trying to do it yourself.

Here’s another little tidbit…this isn’t about productivity.

At one point one of my businesses had more than 400 families that I was responsible for supporting (they’re not just employees).

Now, it’s just mine.

That transition was intentional, but I continue to find that all the “little things” that need to get done can eat up a whole week in a heartbeat.

Writing email, building an ad, that graphic, a new headline, what about the ad spend, a few meetings, answer some email, respond to some facebook comments, a couple of phone calls, a little market research….

And the list goes on!

I did a little audit of my time and spent 29 hours last week on actual work last week that was completely unrelated to the 3 primary business building tasks.


Remember the old rubric, “what gets measured gets focused on”.

What would be your conclusion?  Advice?

Are there too many tasks, outsource, productivity?

So many questions…

What jumped out to me was the number of open projects that I’m actually working on…and here’s a shocker they’re all important.

No is a powerful world.

The Pareto principle (also called the 80/20 rule) applies everywhere, so take a hard look at what you’re really doing…

Brandon “Focus on the 20” Pugsley

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