Have you ever been hit hard in the ribs?
The thud, sucking of air, deep pain that makes you want to curl up on the floor in the fetal position.
Trust me when I say this is not a pleasant experience, and one that will change behavior really quick.
My whole family studies martial arts…even the smallest one at 3.
And my oldest is testing for his Black Belt in about a week…he’s pretty excited.
Watching him move through his journey has been fascinating, and the last few weeks have seen the greatest change.
When he first started sparring (just a simple controlled fight) he would throw ONE technique.
Literally, he would take…like, a running start and throw a punch.
Then, he’s run back out of range and the dance would start over again.
This went on for what seemed like years…
One technique at a time…run it, hit, run out.
I cringed, laughed, and wondered when he would “get it”.
Eventually, we saw a couple of techniques. Then blocking. And, then over the last few weeks actual sparring.
He’s developed his favorites, and knows when to apply them to create action in his opponent.
As entrepreneurs, we live this same pattern.
We learn a technique. Run in, use it. Run out, and then see if it worked.
But…we know that combinations are where the magic happens. (otherwise your audience get’s bored and leaves).
The skill needed to deal with all this change, plus someone trying to hit back, takes time and experience.
You can feel the impact of a hit, but the why it happened is much harder to figure out.
Skill is cumulative…just like experience.
The more you do it, the more lessons you learn. The more combination you can apply, and the less you get hit where it hurts.
Just like my son, testing for his Black Bet…
When you put all those skills together, in the right sequence, you advance very fast.
Let’s put a bow on this to make it executable.
Your ‘go to” combo…what is it?
The most important one is your hook and your offer.
Getting someone to pay attention is the hardest thing…your hook.
It’s that first technique that can creates a response.
But, if you can’t block (your offer)…you just get hit.
The good news, it’s easy to build and test hooks because your market will tell you.
So, test ONE new hook every week, use social and watch the reaction. This simple little drill builds your combo skills.
Even better, you won’t get hit as often 🙂
Brandon “Throw more hooks” Pugsley
PLUS: When you’re ready…here are a couple of ways I can help:
1. Email Case Study
If you have an email list of 400 or more, you may be surprised on what you already have. If your list is bigger…the opportunity is significant. As a case study, I’ll work with you one-on-one and we’ll setup a few email to send to your list and document the results. Just put “Email case study” in the subject line, and I’ll send you the details.
2. Results First
If you’re already making some sales with a funnel, and are looking to get more results from cold traffic, or, if you want to add another 10-50K of revenue each month. Just reply and put “results” in the subject line.
3. Work with me One-on-One
If you’d like to work directly with me to work up an “evil mastermind” scheme focused on leverage and scale…just reply and put “scale” in the subject line…tell me a little about your business, what you’d like to work on, and I’ll get you all the details.