Does “copy” even matter?

Subj:  Does “copy” even matter?

Got this question from one of my clients today.

He’s getting ready to launch a new product, and he’s a hard charging…fire…then consider aiming kind of guy.

(I love his energy)

Anyhoo, he had put together a video and wanted to know if it would do good on Facebook.

After a quick peek, I recorded a video and sent it to him where I broke down the pattern he needed to follow for all his videos.

It’s based on something I was taught, and it doesn’t even get into copy, persuasion, or anything like that.

Why?

Because the best person who could possible sell your product is you!  Good copy can take a good product and make it great, but it can’t do anything with a bad product or program.

And, putting together a video is actually pretty simple if you follow this format…

Want to see the video?

(It’s an ugly video that isn’t produced and is about 3 minutes)

Ok….here you go:  One Ugly video 🙂

Brandon “Keep selling simple” Pugsley

P.S. Of course I think copy matters…but it matters a whole lot more when you deliver an amazing product or service. That’s when you can build an offer that sings…

If your need help with this then contact me

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