There are risks and costs to action. But they are far less than the long range risks of comfortable inaction. – John F. Kennedy
Had a group of ladies start training last evening.
I watched as they pushed themselves mentally, and physically.
Encouraged them as they fatigued and struggled to maintain what their mind remembers as being easy.
Challenged them when I saw the doubt creep into their mind, and I knew the mental battle was occurring under the surface.
“I can relax. Stop pushing. Give up. I’ll pick up in a couple of minutes…”
Of course, they never actually said those things (even in their own minds), but those are the demons that we all face when trying to do anything.
Even more so if it’s new or difficult.
When I first embraced sending an email-a-day within my own business, I was excited but worried.
Not sure if I could maintain the action…
I was facing that mental dilemma that leads to inaction.
After all, email’s fading right? I can use the templates, headlines, and other campaigns I see all over the ether…right?
We can come up with all the ninja-tactics in the world, and miss the big picture.
Use your email to have a conversation…sales follow.
There’s a place for the “4 hours left” message…but that blatant scarcity don’t actually connect in any way.
The more you build and connect with your audience, to the individuals that you’re talking to, the more growth you’ll see.
Like I told the ladies last evening, this really does get easier every day you do it.
It applies here too.
So tell me…how are you taking action?
Brandon “Small steps to big gains” Pugsley
P.S. If you’d like me to have a look at your email, or internal systems, a simple contact starts the conversation…