Category Archives for "Strategy"

10,000 leads in 10 days…what could go wrong?

What would you do if you could get 10,000 leads in 10 days?  I was at a mastermind (and loving every minute of it) where I was talking with a fellow entrepreneur? An excellent marketer, a great product, and values time… And we were talking about different ways to keep from wasting time. “There was […]

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If you’re going to be stupid you might as well be smart…

The subject line is a quote from the great, and esteemed Bobby Singer of the TV show “Supernatural.” (Thanks ElBenbo) Seriously, how can losing 4-Billion dollars be anything other than out-of-your-mind, chased too many parked cars, playing on the freeway insane? Ok, Let’s take the red pill and check out…”the real”.  Because this is a perfect […]

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Losing $4,000,000,000 on Purpose?

Have you ever ran a promotion that bombed?  Have you ever lost customers…not prospects, but hard earned, trusted, valued, and paying customers because of an ad? A company just bet huge that being controversial will be good for business.  And they lost almost $4 Billion dollars  (that a 4 with 9 zeros!) in less than 24 hours* because […]

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