We need to test more creative! We need new copy. We need new videos. We need new… One thing about Facebook advertising is that the creative is GOING TO fatigue. It’s only a matter of time. Simply put, that means that you always have to be creating new copy, creative, videos, and images to be used in […]
Think back to the last ah-maz-ing meal you had? Can you smell it? Taste it? Is your mouth watering a little? Was it home cooked or at a restaurant? Now, did you share the experience, either with your friends or on social? My bet…probably yes. We love to share fantastic experiences. And, even if you […]
“We always use ‘best practice’ in our marketing.” That’s what I heard come from the owner, inwardly I cringed because I knew what that meant. But, I gently asked, “So you’re playing safe and telling your folks to hustle more?” Ok, maybe I wasn’t quite that direct…that would have put them on the defensive. When […]
I’ve seen this same question multiple times in the last week… (I modified this a little to remove their offer, but the language hasn’t been changed). — The majority of these 80% don’t care that much about their [main benefit] because they just connect it to [what they want]. And someone who’s chasing wealth focuses […]
It’s Thanksgiving and I wish you and your family a wonderful day of food, family and being together. Do you ever wonder about how foods got started? As the US gathers round the Thanksgiving table, there’s 1 side dish that will be served on more than 30 million tables this year. And it started as […]