Category Archives for "Execution"

Rachel…Joel…and now Russ Henneberry (diving into content!)

“Just ship it!” – Russ Henneberry Content is often looked at as a massive undertaking.   Is like the Troll under the bridge…making scary noises, might even look big and bad, but you still have to get over that bridge.  But…do you REALLY have to?  Social is incredibly powerful, and that power cuts both ways. […]

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Social media horror story…

“I have NO idea what to post about!”   Not saying he shouted it, but the grimace and frustration on his face was obvious. For others…the blank stare was even more telling.  Basically, pleading with me to tell him what to post. But my evil, diabolical ways are not that simple.  So I created a […]

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Is anti-leverage a thing?

Have you ever thought about where you spend your time?   “We need to get this new program up and running!!!”   In my experience, most successful business people take action quick.  They grab an idea and then run with it…   They’re willing to make a mess and clean it up later.     The beauty of […]

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A simple trap filled with punji sticks…

Had my camera set up. Lights.  Mic.  Everything was good. Slides were done (and based on a ‘proven’ formula…whatever that means). I whipped through that video and got it recorded. Sent it off to a friend (who’s a fantastic copywriter) and who’s spoke at my intensives before… Let’s just say…it didn’t go well. “Who’s Brandon […]

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