Where profitability is and how to get it?

| Adding New Clients

The very foundation of profitability comes from this question, “What makes your business special?” Frankly, every business faces this question, which leads us to the challenge of discrimination. Meaning, you have to build in the product, service, and messaging to distinguish yourself from your competition. Much too often business owners spending too much time trying […]

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5 Tips to Effectively Handle Negative Online Reviews

| Communication

Online reviews are direct, blunt, and don’t reflect the common respect that we would use if we were talking with a person face-to-face.  That being said, they have a very real impact on your business, and should not be ignored. The response presents challenges to many of us; since, as a small business owner, every complaint feels like […]

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