5 Tips to Effectively Handle Negative Online Reviews

Online reviews are direct, blunt, and don’t reflect the common respect that we would use if we were talking with a person face-to-face.  That being said, they have a very real impact on your business, and should not be ignored. The response presents challenges to many of us; since, as a small business owner, every complaint feels like […]

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Navigating the intersection of small business marketing and strategy

When working on small business marketing approach…I feel your pain. We have closed another month… Our strategy is set, we are working on near term tasks and objectives.  The plan is being implemented, our assumptions have been documented, our key metrics have been defined, and we are collecting information. Some of the questions I’m beginning […]

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4 Steps to Keep Your Strategic Plan Relevant

Recently, I was talking with a business leader about his priorities as he was beginning to execute his strategic plan. He had laid in a great vision, the staff had been engaged in the process, there was a pretty good list of projects to accomplish, and they were ready to move forward. Then, the staff […]

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