Where profitability is and how to get it?

The very foundation of profitability comes from this question, “What makes your business special?” Frankly, every business faces this question, which leads us to the challenge of discrimination. Meaning, you have to build in the product, service, and messaging to distinguish yourself from your competition. Much too often business owners spending too much time trying […]

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The 3 Cardinal Rules to Growing Your Business

Are you chasing the latest growth fad? Hoping that the newest social media network is going to provide the “green field” that will allow you to expand your business, but really not knowing how to exploit that channel to market? With all the talk about strategy and tactics, the business industry has created an entire […]

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5 Tips to Effectively Handle Negative Online Reviews

Online reviews are direct, blunt, and don’t reflect the common respect that we would use if we were talking with a person face-to-face.  That being said, they have a very real impact on your business, and should not be ignored. The response presents challenges to many of us; since, as a small business owner, every complaint feels like […]

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Navigating the intersection of small business marketing and strategy

When working on small business marketing approach…I feel your pain. We have closed another month… Our strategy is set, we are working on near term tasks and objectives.  The plan is being implemented, our assumptions have been documented, our key metrics have been defined, and we are collecting information. Some of the questions I’m beginning […]

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