The paradox of having options

Having options is a good thing…right? I like to have options. Belts and suspenders if you will.. If one fails, I have the other to pick me up. It gives you a sense of security. Knowledge that if something goes wrong, there’s another path you can immediately start walking down. I have this happening to […]

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Isn’t it nice we hate the same things about Ad Testing

Have you ever watched the Simpsons?     29 seasons and still running…wow! Tons of stories, angles, hooks, comedy…and known by virtually everyone round-the-world.  Krusty the Clown. Mr. Burns. The ever present Bart. But, the center of the story is always Homer. Why? Because the story’s core really revolves around…the family.  (And they tested) Even though […]

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Have you ever experienced total freedom?

I have a friend of mine who’s a pilot. He was an airline pilot, but he gave that up. Didn’t like the idea of being an airborne bus driver and he left that industry some time ago. He’s gone onto much bigger things 🙂 But he never lost his passion for flying.  For the feeling […]

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“Facebook is like the fridge”

“Even when you know there’s nothing new going on…. …you still go and check it every 10 minutes.” I know…really lame joke. But there’s a key lesson in there. When people are making bad jokes about how everyone is always on Facebook, you know that we’re looking at the land of normal from in the […]

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What I learned at the County Fair about Facebook

Ever been to the County Fair?  Every year there are little fairs that begin the turn towards fall.  People flock to em’ for Bull Riding, the demolition derby, and of course the rides. Well, we took the kiddos over and got them the “ride-till-you-die” package. There’s this one ride, and every fair has a version […]

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