Aqua Net, big hair, and building attention…

I heard the music playing. Sounded like an old Jefferson Starship song, but it was kinda quiet…across the house.  Next up was Weird Al.  Then some Queen.  What happened next was more earthquake than anything else… As I bounded down the stairs into the living room…instead of a move or a TV show I saw […]

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Bound and gagged by best practice

“We always use ‘best practice’ in our marketing.” That’s what I heard come from the owner, inwardly I cringed because I knew what that meant. But, I gently asked, “So you’re playing safe and telling your folks to hustle more?” Ok, maybe I wasn’t quite that direct…that would have put them on the defensive.  When […]

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The mistake of aiming for the middle

I’ve seen this same question multiple times in the last week…  (I modified this a little to remove their offer, but the language hasn’t been changed).  — The majority of these 80% don’t care that much about their [main benefit] because they just connect it to [what they want]. And someone who’s chasing wealth focuses […]

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Brutally simple pattern interrupt…

Attention is the fuel that drives the machine. Without it…things can get tough. And when everyone is screaming, how do you stand out? I’ll give you this brutally simple pattern interrupt in just a second, but I’ve got to put it in context to show how effective it really is… The IKEA chaos… I told […]

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