Beyond Features and Benefits: Make Your Story Compelling

Does this describe your potential customers? “You have the attention span of a goldfish”. “Life is being lived 144 characters at a time”. “You’re competing with cat videos”. It’s pretty obvious that we live in a time where people are more distracted than ever. This should never be far from your mind, in fact I would […]

Continue reading

5 Steps to Build Your Customer Journey Map

Have you figured it out? I suspect you’re like most business owners and you spend virtually all of your time taking care of your current customers. Then, in the time you have left over, usually in the evening, you write articles, make videos, make some phone calls, and spend some time focused on closing any […]

Continue reading

28,835 Days: What Will You Do With Them?

What are you going to do today? Aren’t we busy enough?  Work, school, getting the kids to sports or club. Eating, sleeping, taking care of the house. Television, fun, time with one anther. Do you ever wonder where all the time goes? 3 Worthwhile Minutes I was at a recent conference, and they showed what […]

Continue reading

7 Ways to Overcome your Overwhelm Today

It happens to every single one of us…. That pit-in-your-stomach feeling when you know you have so much to get done and have no idea where to start. The feeling of complete and total overwhelm that makes you want to run away screaming when you glance at your to-do list. For me, I’m in the […]

Continue reading

An Ideal Customer Profile mini-class from Periscope

I don’t know about you, but being on camera makes me want to break out in a cold sweat. But, I learned a long time ago that being comfortable was a quick way to go backward.  I also have committed to you to share what I’m doing, and be transparent about how it’s going.  Have […]

Continue reading