Is anti-leverage a thing?

Have you ever thought about where you spend your time?   “We need to get this new program up and running!!!”   In my experience, most successful business people take action quick.  They grab an idea and then run with it…   They’re willing to make a mess and clean it up later.     The beauty of […]

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Watching someone else celebrate…

BIIIINNNGGGG!!!   My phone went off…I bolted upright and my heart jumped to about 200 beats a minute. It was way too early in the morning. Something had to be wrong. (I turn off the sound on my phone.  But, my family all are setup as emergency contacts so everything will come through). I cleared the […]

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A simple trap filled with punji sticks…

Had my camera set up. Lights.  Mic.  Everything was good. Slides were done (and based on a ‘proven’ formula…whatever that means). I whipped through that video and got it recorded. Sent it off to a friend (who’s a fantastic copywriter) and who’s spoke at my intensives before… Let’s just say…it didn’t go well. “Who’s Brandon […]

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You don’t close the President

We’d just wrapped up… 3 years of work, countless hours, training, rework, adjusting to new intel…everything had gone into a 45 minute presentation. We then had about 30 minutes of questions. I was intently focused on the lady at the head of the table.   SHE was the President.   (Yes, I’ve actually briefed a former POTUS…but […]

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Surefire way to cannibalize your market

Think back to the last ah-maz-ing meal you had? Can you smell it?  Taste it?  Is your mouth watering a little?  Was it home cooked or at a restaurant? Now, did you share the experience, either with your friends or on social? My bet…probably yes. We love to share fantastic experiences.  And, even if you […]

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