The Best Way To Increase Your Sales

I see sooo many ads about funnels, strategies, and sales. They crowd the newsfeed, fill your inbox, and show up in the mail. Everybody talking about the “tip of the week”, or the super-duper-secret technique guaranteed to fulfill all your biggest dreams. It feeds the hype cycle and makes it harder for everyone to grow. […]

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Do you celebrate the little things too?

Yesterday was Eli’s birthday. He turned 9, and ran around all day with the typical energy expected of Taz. He ran and played.  Opened a couple of little gifts from his brothers and sisters.  Smiled and laughed as we sang Happy Birthday.  And burned sticks in the fire on our patio. No big extravagant presents, parties…just a nice day of little victories.  This […]

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The paradox of having options

Having options is a good thing…right? I like to have options. Belts and suspenders if you will.. If one fails, I have the other to pick me up. It gives you a sense of security. Knowledge that if something goes wrong, there’s another path you can immediately start walking down. I have this happening to […]

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Isn’t it nice we hate the same things about Ad Testing

Have you ever watched the Simpsons?     29 seasons and still running…wow! Tons of stories, angles, hooks, comedy…and known by virtually everyone round-the-world.  Krusty the Clown. Mr. Burns. The ever present Bart. But, the center of the story is always Homer. Why? Because the story’s core really revolves around…the family.  (And they tested) Even though […]

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