We need to test more creative! We need new copy. We need new videos. We need new… One thing about Facebook advertising is that the creative is GOING TO fatigue. It’s only a matter of time. Simply put, that means that you always have to be creating new copy, creative, videos, and images to be used in […]
Ever opened Facebook, and lost and hour…or two? What about YouTube, or Instagram? Whole lives are getting sucked upon on social media platforms, and it’s by design. Should you abandon the platform, erase them from your phone, and run screaming off the grid and get fitted for a tin foil hat? Ok…maybe that’s a little […]
“Just ship it!” – Russ Henneberry Content is often looked at as a massive undertaking. Is like the Troll under the bridge…making scary noises, might even look big and bad, but you still have to get over that bridge. But…do you REALLY have to? Social is incredibly powerful, and that power cuts both ways. […]
“It is not our mistakes who define who we are, but how we recover from them that defines us” – Unknown I was on a ‘check-in’ call with a client yesterday. Simply, my goal was to support, encourage, and of course to help with the recovery. I was shining the light on his blind […]
“Calm down. Analyze and assess the situation.” – Col. Hal Moore, US Army. I was a Military leader… In simple terms it meant that I had a team who depended on me, and who I depended upon. The military spends a lot of time training. Spending a lot of thought, energy, and money to put […]