Have you ever been hit hard in the ribs?   The thud, sucking of air, deep pain that makes you want to curl up on the floor in the fetal position.   Trust me when I say this is ​not a pleasant experience, and one that will change behavior really quick.     My whole family studies martial […]

We’re in the season of promotions. But what if your email never gets seen by the people on your list… In late September, Google rolled out their latest version of the Panda update. Now, they tell us a little about what’s going on, but seeing the impact on email has been huge. I’ve seen hundreds […]

Every day there’s opportunity to write copy…landing pages, email, sales pages, and the list goes on. But, is this skill being targeted?  Let’s come back to that in just a minute… There are hundreds (thousands) of copywriting courses out there, and thousands and thousands of businesses that both use and don’t use professional copywriters and […]

(No pitch included!) I don’t know about you, but I didn’t really pay attention to my email yesterday. Truth be told, this email may not see the light of day either… …because email boxes are overflowing with hype, more hype, deadlines, and all manner of business trying to create a feeding frenzy to separate you […]

It’s Thanksgiving and I wish you and your family a wonderful day of food, family and being together. Do you ever wonder about how foods got started? As the US gathers round the Thanksgiving table, there’s 1 side dish that will be served on more than 30 million tables this year. And it started as […]