The most important part of your email to get more opens

Brace yourself, this may not be what you expect. No matter who I talk to about using email, the immediate goal is usually sales. “Can you write me an email campaign that will generate me more sales?” Of course, the answer is yes. I can absolutely cannibalize your list, destroy your credibility, and make a […]

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Success Secrets of a Hollywood ‘Unicorn’

I’ve always enjoyed movies, although I don’t get to watch them very often. I love the story telling, and how they work the emotional bridge that pulls people on the journey.    But there’s a lot to be learned for marketers and business owners if we pay attention… Let’s look at The Greatest Showman (which […]

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Am I ‘a freak’?

Gotta be honest, even writing that sentence made me stop. It brings forward a strong emotional response no matter how you look at it. I’ve been called it for good things…and been called it as a cut. But, that’s a demon I’ve had to face many times (and still do on many days). But, I […]

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Hiding in plain sight?

Let me tell you a story… Imagine you spend 20 years working.  You go from job to job.  Project to project.  Just paying the bills. Just going through the motions. You’re good at what you do, and people like you personally and they like working with you… But…there’s this one guy. He sees more. He […]

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“It’s Everything you ever want”

It’s everything you ever need. And it’s here right in front of you. This is where you wanna be Have you ever seen The Greatest Showman?  It’s a movie based on the story of PT Barnum…yes, the PT Barnum that created the “circus”. Those lines above are some of the lyrics.  But I like them […]

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