Apply a different kind of capital…

I’m re-reading the book, “So Good They Can’t Ignore You” by Cal Newport.

It’s actually a big part of my story because I completely changed industries over the last couple of years…and this is how I approached it. 

The premise is that success is built upon skill, and that your enjoyment builds from that.

He shows why “chasing your passion” will lead down a path that is neither sustainable nor fulfilling.

I find this interesting…

Because every business, every entrepreneurial pursuit must focus on one thing if it will succeed.

Delivering results.

It’d be wonderful to have complete freedom to do whatever we wanted (regardless of circumstance), but my experience with CEO’s, executives, business owners, and high achievers in general doesn’t align with the “pursue your passion” mantra.

They build skills that can translate…and pursue the ventures they want to embrace that leverage those skills.

It build upon the skills they have, and then expands.  Maybe to another company, maybe another industry, maybe to a parallel business…but the skills lead to the next activity.

The key is learning, and being so good that you can deliver amazing results.

Because (and this is kind of the whole point) being so good they can’t ignore you is really about being one of the best.

Being able to charge premium prices…because you’re in demand for your services (or product).

That’s what gets lost in translation…

Pursing a passion is great, but if you’re struggling with customer demand or competing on price…then the skills to generate results must become the focus. 

That’s how you work your way into market position, into having testimonials, and having the opportunity to charge what your deserve vs. the lowest bidder.

Once you’re there…it’s amazing how much passion you’ll actually have!

All that because of the capital you’ve developed in yourself.

But that capital is the skill you’re bringing…and leveraging that to help your customer.

That’s being “So good they can’t ignore you”!

Brandon “Keep sharpening your skills” Pugsley

PLUS:  When you’re ready…here are a couple of ways I can help you increase sales for YOUR business:

1. Revenue Reset

For a recent client, took a client’s average $25 per order value, and turned it into $119 per order without any additional marketing spend.   If you’d like to find areas in your business where you’re losing revenue, then reply and put “reset” in the subject line.  – Reset

2. Need an Email Campaign

If you need an email campaign written for a webinar, an email funnel, or simply to sell your product or service…click the link and put “Email” in the subject line.   – Email

3. Work with me One-on-One

If you’d like to work directly with me to work on an “evil mastermind” scheme for your business…just reply and put “One-on-One” in the subject line…tell me a little about your business and what you’d like to work on together, and I’ll get you all the details. – One-on-one

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