If you have been in business longer than about 24 hours, you know that getting people to your website and actually having them become a customer is not about publishing a few articles and watching the cash roll in. There are a number of problems and issues that are setup to distract people and keep a […]
As a local business, social media is not a popularity contest. Who’s got time for games when you have a business to grow? And you know that social media is a critical source of traffic to websites. Follow the behavior. Just an example, but the average American spends more than 20 minutes a day on Facebook. Wouldn’t you like […]
As a local business, perhaps you have heard this…. “To get anyone to see your posts on Facebook, you have to pay!” or “Organic reach is dead!” Do you believe this? Well, yes it is all true. You can reach thousands of people everyday for free using Facebook. (With some ifs…) When spend money on Facebook ads, your […]
Does this describe your potential customers? “You have the attention span of a goldfish”. “Life is being lived 144 characters at a time”. “You’re competing with cat videos”. It’s pretty obvious that we live in a time where people are more distracted than ever. This should never be far from your mind, in fact I would […]